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Vicente Varela

VP de data e estratégia de mídia

Recently nominated as one of the three largest MEDIA PROFESSIONALS in the Brazilian market in 2017 by Caboré Awards and recently nominated as Finalist of Best Media Professional in 2018 of Estadão Award.


Digital Business, Media and Data Driven Expert - traditional and digital , with 15 years of experience in management, development, implementation and delivery of work to the Top 100 largest Companies in Brazil and LATAM, in special for McDonald's as Head of Business Intelligence in Latin American Markets.


A great team leader and worker focused on the success of management team, integration of media Tradicional and Digital solutions, Strategic media Plan, Media Optimization and Digital Data Analytics, delivering results and growing revenue for many clients.


Graduated in Advertising, Specialized in Market Research at Universidade Anhembi Morumbi and Specialized in Leadership Improvement at Berlin School of creative. Currently working on Walt Disney Company / Maker Studios as Digital Specialist, worked on many large advertising companies in Brazil as Y&R, Fala! (Co - founder Retail Agency), Havas Media Group (Z+/Media Contacts) , IBOPE (Desk research) , Fischer and DM9DDB.


In 2013, I was awarded a prize to be among the 30 best media professionals under the age of 30.


It was Jury of important Market Awards as Wave Festival 2018, Media Award Estadão and Abril of Advertising. He is currently the head of the 2018 LUSOFONOS Jury Award in the Media category.